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Our look’s turned over a new leaf
New Look, Same Product
We are excited to announce Blackmores will be moving to a new label design over our vitamins and supplement range, from November 2019. The change will be commencing in Australia before extending to our global markets.
Why are the labels changing?
The Blackmores product labels have been updated to make it easier for you to choose the right products for you and your family’s health and wellbeing.
We have done this with improved information and an easier to read label.
The switch will also bring our labels in line with the updated regulatory requirements for complementary medicines in Australia (known as the TGO92)
How will they change?
Our new labels will have a fresh new look. Our Blackmores brand logo, packaging and product category colours are remaining the same.
You will see two new elements on pack, firstly a leaf which represents the inspiration Blackmores takes from science and nature when formulating our products and is a nod to our naturopathic heritage. We’ve also added Australia Since 1932 above our logo on some of our packs to celebrate our history as a pioneer of complementary medicine in Australia.
Some products will have new names. Our premium ingredients and product quality remain to our same high standard.
When will they change?
We will begin the transition to our new labels in November 2019, beginning with our Cold & flu range, with products across the entire range transitioning over the next 10 months until September 2020.
You may see both old and new versions of your favourite Blackmores products on shelves for the next 2 years, until September 2022. The majority of the range in most cases will be changed within 12 months.
Please feel confident that our premium ingredients and product quality will remain the same, so you can happily purchase products with either the old or new labels, providing it is used before the stated ‘use by’ date on the bottom of the container.
Be a Well Being
Always read the label. Follow the directions for use. Supplements may only be of assistance if dietary intake is inadequate. If symptoms persist, talk to your healthcare professional.
FAQs
Your latest products look different – have you changed them?
Blackmores is evolving its current label design, starting with the Cold & Flu range. Over the next two years, Blackmores will transition all of its existing range to feature these new labels.
During this time, you may see the same products with the old and new labels on the shelf.
Why is the label changing?
The new Blackmores labels feature easier to understand information which will help you find the right product for your needs. The changes will be happening across the globe over the next 2 years, helping you identify which products are within the Blackmores range no matter where you are in the world.

The changes also bring our labels in line with updated regulatory requirements for complementary medicines in Australia (known as TGO 92).
When will the new look Blackmores label design start appearing on shelf?
The transition is likely to take two or more years as we sell through our current stock in the existing packaging and transition to our new labels.

You are likely to see both current and refreshed versions on shelf at the same time. No matter what the label design is, the quality of our products remain, so you can feel confident purchasing either.